From an ad in a 1954 issue of Better Homes and Gardens... was there a lot of undigestible food being sold in the 50's? What the hell is with that tag line? Did that really sell Crisco?

1 Response to "175"

  • Ajo Says:

    I think it was lard that was considered to be 'undigestible", due to undesirable side effects if too much was consumed.

    Crisco was the "modern" substitute. It was a lot cheaper than butter, which is what people who actually liked food (and had cash to buy it) used instead of lard.

    It's also completely disgusting stuff, but a lot of people still use it. It was a midwestern mainstay for decades, and may still be. A lot of people use it for (shudder) pie crust. It's supposed to make it flaky.